On July 15th, adidas Originals will release the adidas Ultra Boost 3.0 Multicolor. Before the launch takes place, the brand has unveiled that they will have the miadidas Ultra Boost Multicolor options available.
Initially adidas Originals offered the rainbow option of the adidas Ultra Boost on March 4th but was only available in New York City, Shanghai and Tokyo. While many believed the customization to also debut online, it had yet to happen until now. While you can use different color blocking for the base, the highlight is the Multicolor used around the collar and heel.
To be able to purchase the miadidas Ultra Boost Multicolor, you will need to sign up to gain access here. If you’re selected, you will receive an email from adidas which will be in the next few days. Retail price will be $220. It appears that they will be a limited release but make sure to check back with us for additional updates.